We don’t limit ourselves to a single industry—instead, we specialize in bridging businesses to overseas markets. Our team has extensive experience in healthcare and pharmaceuticals, SaaS, games and apps, Web3 and crypto, and security products. But above all, our core expertise lies in acting as your “hub” for cross-border business, connecting you with the right local resources and partners to ensure your success in new markets.

Our primary focus is on Japan, Southeast Asia, and Latin America. However, we have the flexibility and expertise to support marketing initiatives in any major global market as needed. For example, we've successfully secured trusted marketing resources in countries like Turkey and Russia—where we previously had no connections—within just two weeks. Wherever your next opportunity lies, we can help you build the right local presence.

Kaicotoba draws on a broad network—especially in Japan and Latin America—to tailor each project to your specific needs and the unique characteristics of your product or service. We begin every engagement with a detailed consultation to understand your objectives. Based on this, we design a market entry strategy and assemble the optimal mix of local resources, marketing channels, and go-to-market partners to maximize your chances of success in the target market.

Our approach is always customized to your stage and goals, but our standard process includes:

1. Market Assessment (30 days):
We analyze your product’s fit with the Japanese market, assess entry barriers, potential, and initial go-to-market strategies. At this stage, we also determine whether we can realistically take on your project.

2. Localization & Test Launch (90 days):
If the initial assessment is positive, we support essential localization and execute a 90-day test launch (PoC/test marketing) to generate real data and validate your market potential.

3. Scaling (180 days):
If results are promising, we move to a 180-day scale-up phase to accelerate growth and deepen your market presence.

At every step, you receive honest feedback on feasibility, not empty promises—and we only proceed if we believe your project can succeed.