WIN REGULATED
ENTERPRISE DEALS IN JAPAN

from first meeting to signed PoC and contract.

Japan GTM, made actionable

Kaicotoba is a Japan based execution team specializing in Japan go to market for overseas B2B solutions. We operate as the execution owner in Japan, covering day to day deal navigation, localized assets, approval ready materials, follow ups, and meeting orchestration. Built for early stage B2B AI and SaaS teams entering Japan who need an execution partner, not another vendor to manage.

We delivered about 20 enterprise meetings in Japan and initiated about 5 PoCs in the past 6 months, including RegTech AI. References available upon request.

How our
Japan Desk
works

We don’t just introduce you to Japan.
We step in as your Japan execution brain, owning the process, driving alignment, and moving deals forward while your team remains focused on scaling the business.

Kaicotoba Japan Desk is a founder-led, execution-first market entry partner for B2B AI / Software companies.
We act as your interim Japan GM to move deals through stakeholder mapping, procurement, compliance, and on-the-ground execution.

Japan deals do not stall because you lack advice

They stall because nobody owns execution

Enterprise cycles involve procurement, security, legal, and internal approvals that create predictable stall points.

Fluent Japanese is only the entry
ticket, not the operating model.

Multiple vendors create scattered
threads, reactive decisions, and costly rework.

What we are:

Japan Desk that runs end to end

Act as your Japan
execution owner

We function like a Japan CEO, proactively pushing HQ alignment & next steps, not just taking tasks.

Bilingual deal ops
end to end

We influence HQ in English, run B2B meetings in Japanese, and drive momentum through to closing.

Approval first
materials

Differentiation packs, proposal decks, and pricing narratives designed to survive internal circulation.

One accountable hub
across vendors

We coordinate sales, marketing, and agencies, negotiating to optimize cost and reduce rework.

What we are not:

We are not a referral broker.

We do not get paid to pass intros and disappear.

We are not a consultant who only gives advice.

We own execution and outputs.
If you already have a full JP sales team, we are likely not the right fit.

From setup to execution, without prematurely hiring a full local team

Test Japan without
prematurely hiring a full
local team.

Avoid stall points across
procurement, security,
legal, and internal
approvals.

Convert early interest
into approval ready
momentum.

How our Japan Desk works

Instead of juggling multiple vendors and scattered threads, you get one accountable
Japan Desk. We plug into your team as the execution owner in Japan, align priorities, build
the foundation, and run a time boxed test to generate real signal.

Without Us

Too many threads. Too many
vendors. Reactive decisions.
Costly rework. Fluent in
Japanese is just the entry
ticket.

With Us

One accountable Japan
Desk. Plug in, embedded
execution in Japan. Clear
priorities. Time boxed
plan.

Operating model headline

Build
Foundation

Test to
Decide

Scale What
Works

We start by building minimum
approval ready assets そして an
operating kit that prevents rework.
Then we execute to create pipeline
and PoC paths, and scale what
proves effective.

What we deliver

Kaicotoba runs Japan GTM end to end. Typical scope includes planning, Japan ready internal materials, localization, foundations, pipeline build with structured lead gen tests, and an operating cadence for follow ups and meeting coordination.

Japan Desk coverage areas

We source best fit specialists for your budget and scope and manage work end to end. Billed at cost with no markup

Japan landing page

Conversion focused landing page aligned to local expectations and approval needs.

Japan ready materials

Japan optimized visuals for decks, one pagers, and downloadable assets.

In-depth market research

Detailed Japan market research shaped into an approval-ready story.

Japanese content and copy

Native JP copy + sales articles / whitepapers that educate stakeholders and convert interest into discussion.

Paid ads

Rapid experiments to validate segments, hooks, offers.

GEO / SEO

Create and optimize content that is searchable and citable by AI.

Social marketing

Plan and run content and community ops to build trust and inbound.

Event and webinar support

Source events, attend as bilingual staff, run end to end follow up.

We coordinate the commercial stack across
sales, marketing, and vendors
so your HQ has one accountable owner

ケース・スナップ

B2B AIサービス(シンガポール)

Turning Market Anonymity into Enthusiastic Demand. Our client, a provider of ...
AI, B2B

ヘルスケアSaaS(米国)

Our client's ambition was to penetrate the notoriously challenging Japanese medical ...
SaaS, B2B

セキュリティ・ツール(スウェーデン)

Our client faced a fundamental e-commerce dilemma: "We have a great product, but ...
電子商取引

モバイルゲームアプリ(台湾)

The client, a multi-billion-dollar game developer headquartered in Taiwan, set its sights on ...
ゲーム, B2C

創設者について

Ayuki Kamata

鮎木は立命館大学(京都)法学部在学中の2019年に「カイコトバ」を創業、2023年に法人化して代表取締役を務めている。

日英バイリンガルとして、20カ国以上の企業とのクロスボーダープロジェクトをサポートし、ローカライゼーションやポジショニングから、アウトリーチ、ステークホルダーとの調整、ディールの実行に至るまで、グローバルチームが日本の企業購買プロセスをナビゲートできるよう支援してきた。

日本の上場企業10社以上との商談を主導・参加し、7年にわたるデジタルマーケティングの実務経験を持つ。30カ国以上の現地市場調査に基づき、現地での実行力とグローバルな事業展開のマインドセットを融合させ、実践的で再現性のある事業展開のプレイブックを構築している。

About the team

向井一樹

Director, Japan Operations

Kazuki began his career in IT at 19 and now leads Kaicotoba’s Japan-market projects with eight years of hands-on industry experience.

Backed by a technical foundation and 500+ B2C and B2B sales meetings, he brings together technology, sales, and execution to shape the right teams, drive project delivery, and help clients scale in Japan.

Mirele Kamata

Director, Global Marketing

Mirele leads Kaicotoba’s global marketing. She launched her first business at 17 and has since built three ventures of her own.

With eight years of experience in marketing and sales, along with a background in behavioral profile analysis and psychology, she has a sharp understanding of what drives buyer behavior across cultures.

Carlos Crasto

シニア・コンサルタント

Crasto is a Brazilian business consultant with 20+ years of experience in the tech industry. He has held executive and advisory roles at major international companies, including IBM USA, Nestlé, and Amazon.

With a strong track record in global IT operations and talent development, he supports Kaicotoba as Global Market Consultant.

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ジャパンデスクFAQ

Q: 日本法人を持っていません。それでも販売できますか?
Q: AI企業としか仕事をしていないのですか?
Q: マーケティングのみ、またはアドバイザリーのみのサポートは可能ですか?
Q: 現場での作業はどのくらい必要ですか?
Q: 営業チームの代わりはしてくれますか?
Q:パイロットをやめたらどうなりますか?

Start Japan, today.

Let’s see if we are a good fit.

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    日本本社

    106-0032 東京都港区六本木7-7-7 トライセブン六本木8階

    チーム所在地

    Tokyo, Japan
    ブラジル、サンパウロ

    Global Partner Locations

    Singapore;
    Jakarta, Indonesia;
    Manila, Philippines;
    ベトナム、ホーチミン
    Stockholm, Sweden;
    米国アイオワ州;
    メキシコ、メキシコシティ
    アルゼンチン、ブエノスアイレス
    トルコ、イスタンブール。

    お問い合わせ

    電子メール

    Phone Number (Japan)

    03-6629-3219