WIN REGULATED
ENTERPRISE DEALS IN JAPAN

from first meeting to signed PoC and contract.

Japan GTM, made actionable

Kaicotoba is a Japan based execution team specializing in Japan go to market for overseas B2B solutions. We operate as the execution owner in Japan, covering day to day deal navigation, localized assets, approval ready materials, follow ups, and meeting orchestration. Built for early stage B2B AI and SaaS teams entering Japan who need an execution partner, not another vendor to manage.

We delivered about 20 enterprise meetings in Japan and initiated about 5 PoCs in the past 6 months, including RegTech AI. References available upon request.

How our
Japan Desk
works

We don’t just introduce you to Japan.
We step in as your Japan execution brain, owning the process, driving alignment, and moving deals forward while your team remains focused on scaling the business.

Kaicotoba Japan Desk is a founder-led, execution-first market entry partner for B2B AI / Software companies selling into regulated industries (Legal, Finance, Insurance, Telecom, Healthcare, etc).
We act as your interim Japan GM to move deals through stakeholder mapping, procurement, compliance, and on-the-ground execution.

Japan deals do not stall because you lack advice

They stall because nobody owns execution

Enterprise cycles involve procurement, security, legal, and internal approvals that create predictable stall points.

Fluent Japanese is only the entry
ticket, not the operating model.

Multiple vendors create scattered
threads, reactive decisions, and costly rework.

What we are:

Japan Desk that runs end to end

Act as your Japan
execution owner

We function like a Japan CEO, proactively pushing HQ alignment & next steps, not just taking tasks.

Bilingual deal ops
end to end

We influence HQ in English, run B2B meetings in Japanese, and drive momentum through to closing.

Approval first
materials

Differentiation packs, proposal decks, and pricing narratives designed to survive internal circulation.

One accountable hub
across vendors

We coordinate sales, marketing, and agencies, negotiating to optimize cost and reduce rework.

What we are not:

We are not a referral broker.

We do not get paid to pass intros and disappear.

We are not a consultant who only gives advice.

We own execution and outputs.
If you already have a full JP sales team, we are likely not the right fit.

From setup to execution, without prematurely hiring a full local team

Test Japan without
prematurely hiring a full
local team.

Avoid stall points across
procurement, security,
legal, and internal
approvals.

Convert early interest
into approval ready
momentum.

How our Japan Desk works

Instead of juggling multiple vendors and scattered threads, you get one accountable
Japan Desk. We plug into your team as the execution owner in Japan, align priorities, build
the foundation, and run a time boxed test to generate real signal.

Without Us

Too many threads. Too many
vendors. Reactive decisions.
Costly rework. Fluent in
Japanese is just the entry
ticket.

With Us

One accountable Japan
Desk. Plug in, embedded
execution in Japan. Clear
priorities. Time boxed
plan.

Operating model headline

Build foundation

Test to
Decide

Scale What
Works

We start by building minimum
approval ready assets and an
operating kit that prevents rework.
Then we execute to create pipeline
and PoC paths, and scale what
proves effective.

What we deliver

Kaicotoba runs Japan GTM end to end. Typical scope includes planning, Japan ready internal materials, localization, foundations, pipeline build with structured lead gen tests, and an operating cadence for follow ups and meeting coordination.

Japan Desk coverage areas

We source best fit specialists for your budget and scope and manage work end to end. Billed at cost with no markup

Japan landing page

Conversion focused landing page aligned to local expectations and approval needs
US$ 2,000 plus, about 60 days

Japan ready materials

Japan optimized visuals for decks, one pagers, and downloadable assets US$ 500 plus, about 10 days plus

In depth market research

Detailed Japan market research shaped into an approval-ready story.

Japanese content and copy

Native JP copy + sales articles / whitepapers that educate stakeholders and convert interest into discussion.

Paid ads

Rapid experiments to validate segments, hooks, offers.

GEO / SEO

Create and optimize content that is searchable and citable by AI.

Social marketing

Plan and run content and community ops to build trust and inbound.

Event and webinar support

Source events, attend as bilingual staff, run end to end follow up.

We coordinate the commercial stack across
sales, marketing, and vendors
so your HQ has one accountable owner

Case snapshots

B2B AI Service (Singapore)

Turning Market Anonymity into Enthusiastic Demand. Our client, a provider of ...
AI, B2B

Healthcare SaaS (United States)

Our client's ambition was to penetrate the notoriously challenging Japanese medical ...
SaaS, B2B

Security Tool (Sweden)

Our client faced a fundamental e-commerce dilemma: "We have a great product, but ...
E-Commerce

Mobile Gaming App (Taiwan)

The client, a multi-billion-dollar game developer headquartered in Taiwan, set its sights on ...
Game, B2C

About the founder

Ayuki Kamata

Ayuki founded Kaicotoba in 2019 while studying law at Ritsumeikan University (Kyoto), and incorporated the business in 2023, serving as its Representative Director.

Bilingual in Japanese and English at a business level, Ayuki has supported cross-border projects with companies from 20+ countries, helping global teams navigate Japan’s enterprise buying process—from localization and positioning to outreach, stakeholder alignment, and deal execution.

He has led and participated in commercial discussions with 10+ Japanese publicly listed companies, and brings 7 years of hands-on digital marketing experience. Grounded in on-the-ground market research across 30+ countries, Ayuki combines local execution with a global operating mindset to build practical, repeatable expansion playbooks.

About the Team

Who We Are

We operate as your Japan execution owner, owning the work from early nurturing to deal closure: lead nurturing, meeting orchestration, Japanese demos, ringi-forwardable internal materials, and day-to-day deal navigation in the Japanese market.
Let’s Plot Your Next Move — No Passport Required

Book a 25-min fit check

Japan Desk FAQs

Q: We don’t have a Japan entity. Can we still sell?
Q: Do you only work with AI companies?
Q: Can you support only marketing or advisory?
Q: How much on-site work is required?
Q: Do you replace our sales team?
Q: What if we stop after the pilot?

Start Japan, today.

Let’s see if we are a good fit.

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    HQ in Japan

    Level 8, Tri-Seven Roppongi, Roppongi 7-7-7, Minato-ku, Tokyo, 106-0032 Japan

    Team Locations

    Tokyo, Japan
    Sao Paulo, Brazil

    Global Partner Locations

    Singapore;
    Jakarta, Indonesia;
    Manila, Philippines;
    Ho Chi Minh, Vietnam;
    Stockholm, Sweden;
    Iowa, United States;
    Mexico City, Mexico;
    Buenos Aires, Argentina;
    Istanbul, Türkiye.

    Contact Us

    Email

    Phone Number (Japan)

    03-6629-3219