Case - Virtual Office

Despite its success overseas, our client’s virtual office SaaS was hitting a wall unique to the Japanese market. They wondered, “We’re getting traffic to our site, but why aren’t users converting? What specific anxieties do our Japanese customers have?”

We identified that minor frictions in the purchasing process—such as a lack of trust signals and a cumbersome sign-up form—were the primary barriers. We meticulously redesigned the landing page, simplified the pricing structure, and proactively addressed potential concerns with a comprehensive FAQ.

By “plugging the leaks” in their sales funnel and integrating SEO, display ads, and webinars, we built a powerful and reliable lead generation engine that now consistently produces 50-120 marketing-qualified leads (MQLs) every month.