Case - Creator Recruitment

In the hyper-competitive market for creative talent, our client struggled with a common problem: “Standard job ads aren’t resonating with top-tier creators. How can we effectively communicate our unique appeal and drive applications without overspending?”

We transformed their recruitment process from a simple hiring effort into a community-building initiative. Instead of one-way advertisements, we developed authentic, trend-aware content that sparked conversations and fostered genuine connections.

This strategy was remarkably efficient, achieving a cost-per-follower of just 1.8 JPY (roughly 50% of the national average). We turned their recruitment budget from an expense into a high-return investment for their future.