about
Who we are
We operate as your Japan execution owner, owning the work from early nurturing to deal nurturing, meeting closure: lead orchestration, Japanese demos, ringi- forwardable internal materials, and day-to-day deal navigation in the Japanese market.
about the founder
Ayuki Kamata
Ayuki founded Kaicotoba in 2019 while studying law at Ritsumeikan University (Kyoto), and incorporated the business in 2023, serving as its Representative Director.
Bilingual in Japanese and English at a business level, Ayuki has supported cross-border projects with companies from 20+ countries, helping global teams navigate Japan’s enterprise buying process—from localization and positioning to outreach, stakeholder alignment, and deal execution.
He has led and participated in commercial discussions with 10+ Japanese publicly listed companies, and brings 7 years of hands-on digital marketing experience. Grounded in on-the-ground market research across 30+ countries, Ayuki combines local execution with a global operating mindset to build practical, repeatable expansion playbooks.
Kaicotoba team
About the team
kazuki mukai
Director, Japan Operations
Kazuki began his career in IT at 19 and now leads Kaicotoba’s Japan-market projects with eight years of hands-on industry experience.
Backed by a technical foundation and 500+ B2C and B2B sales meetings, he brings together technology, sales, and execution to shape the right teams, drive project delivery, and help clients scale in Japan.
Mirele Kamata
Director, Global Marketing
Mirele leads Kaicotoba’s global marketing. She launched her first business at 17 and has since built three ventures of her own.
With eight years of experience in marketing and sales, along with a background in behavioral profile analysis and psychology, she has a sharp understanding of what drives buyer behavior across cultures.
Carlos Crasto
Senior Consultant
Crasto is a Brazilian business consultant with 20+ years of experience in the tech industry. He has held executive and advisory roles at major international companies, including IBM USA, Nestlé, and Amazon.
With a strong track record in global IT operations and talent development, he supports Kaicotoba as Global Market Consultant.
