Our client, a provider of a groundbreaking B2B AI service, faced a significant hurdle: their product’s value was complex and difficult to convey, and they had zero brand recognition in Japan. Their core challenge was, “We have a superior product, but how do we build trust and capture the interest of our target audience to get them to take that crucial first step?”
We executed a strategy that combined the power of trusted third-party voices with precision retargeting. By leveraging influencers to translate the product’s value into relatable content, we captured that initial interest and re-engaged promising leads with targeted ads. This approach generated not just broad awareness but concrete results: 160 demo requests in just 30 days. We didn’t just open the door to a new market; we built a strong foundation for immediate, high-value sales conversations.
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