WIN REGULATED
ENTERPRISE DEALS IN JAPAN

from first meeting to signed PoC and contract.

Japan GTM, made actionable

Kaicotoba is a Japan based execution team specializing in Japan go to market for overseas B2B solutions. We operate as the execution owner in Japan, covering day to day deal navigation, localized assets, approval ready materials, follow ups, and meeting orchestration. Built for early stage B2B AI and SaaS teams entering Japan who need an execution partner, not another vendor to manage.

We delivered about 20 enterprise meetings in Japan and initiated about 5 PoCs in the past 6 months, including RegTech AI. References available upon request.

How our
Japan Desk
works

We don’t just introduce you to Japan.
We step in as your Japan execution brain, owning the process, driving alignment, and moving deals forward while your team remains focused on scaling the business.

Kaicotoba Japan Desk is a founder-led, execution-first market entry partner for B2B AI / Software companies selling into regulated industries (Legal, Finance, Insurance, Telecom, Healthcare, etc).
We act as your interim Japan GM to move deals through stakeholder mapping, procurement, compliance, and on-the-ground execution.

Japan deals do not stall because you lack advice

They stall because nobody owns execution

Enterprise cycles involve procurement, security, legal, and internal approvals that create predictable stall points.

Fluent Japanese is only the entry
ticket, not the operating model.

Multiple vendors create scattered
threads, reactive decisions, and costly rework.

What we are:

Japan Desk that runs end to end

Act as your Japan
execution owner

We function like a Japan CEO, proactively pushing HQ alignment & next steps, not just taking tasks.

Bilingual deal ops
end to end

We influence HQ in English, run B2B meetings in Japanese, and drive momentum through to closing.

Approval first
materials

Differentiation packs, proposal decks, and pricing narratives designed to survive internal circulation.

One accountable hub
across vendors

We coordinate sales, marketing, and agencies, negotiating to optimize cost and reduce rework.

What we are not:

We are not a referral broker.

We do not get paid to pass intros and disappear.

We are not a consultant who only gives advice.

We own execution and outputs.
If you already have a full JP sales team, we are likely not the right fit.

From setup to execution, without prematurely hiring a full local team

Test Japan without
prematurely hiring a full
local team.

Avoid stall points across
procurement, security,
legal, and internal
approvals.

Convert early interest
into approval ready
momentum.

How our Japan Desk works

Instead of juggling multiple vendors and scattered threads, you get one accountable
Japan Desk. We plug into your team as the execution owner in Japan, align priorities, build
the foundation, and run a time boxed test to generate real signal.

Without Us

Too many threads. Too many
vendors. Reactive decisions.
Costly rework. Fluent in
Japanese is just the entry
ticket.

With Us

One accountable Japan
Desk. Plug in, embedded
execution in Japan. Clear
priorities. Time boxed
plan.

Operating model headline

Build
Foundation

Test to
Decide

Scale What
Works

We start by building minimum
approval ready assets y an
operating kit that prevents rework.
Then we execute to create pipeline
and PoC paths, and scale what
proves effective.

What we deliver

Kaicotoba runs Japan GTM end to end. Typical scope includes planning, Japan ready internal materials, localization, foundations, pipeline build with structured lead gen tests, and an operating cadence for follow ups and meeting coordination.

Japan Desk coverage areas

We source best fit specialists for your budget and scope and manage work end to end. Billed at cost with no markup

Japan landing page

Conversion focused landing page aligned to local expectations and approval needs.

Japan ready materials

Japan optimized visuals for decks, one pagers, and downloadable assets.

In-depth market research

Detailed Japan market research shaped into an approval-ready story.

Japanese content and copy

Native JP copy + sales articles / whitepapers that educate stakeholders and convert interest into discussion.

Paid ads

Rapid experiments to validate segments, hooks, offers.

GEO / SEO

Create and optimize content that is searchable and citable by AI.

Social marketing

Plan and run content and community ops to build trust and inbound.

Event and webinar support

Source events, attend as bilingual staff, run end to end follow up.

We coordinate the commercial stack across
sales, marketing, and vendors
so your HQ has one accountable owner

Casos prácticos

Servicio B2B AI (Singapur)

Turning Market Anonymity into Enthusiastic Demand. Our client, a provider of ...
IA, B2B

SaaS sanitario (Estados Unidos)

Our client's ambition was to penetrate the notoriously challenging Japanese medical ...
SaaS, B2B

Herramienta de seguridad (Suecia)

Our client faced a fundamental e-commerce dilemma: "We have a great product, but ...
Comercio electrónico

Aplicación móvil de juegos (Taiwán)

The client, a multi-billion-dollar game developer headquartered in Taiwan, set its sights on ...
Juego, B2C

Sobre el fundador

Ayuki Kamata

Ayuki fundó Kaicotoba en 2019 mientras estudiaba Derecho en la Universidad de Ritsumeikan (Kioto), y constituyó la empresa en 2023, ejerciendo como su Director Representante.

Bilingüe en japonés e inglés a nivel empresarial, Ayuki ha apoyado proyectos transfronterizos con empresas de más de 20 países, ayudando a equipos globales a navegar por el proceso de compra empresarial de Japón, desde la localización y el posicionamiento hasta la divulgación, la alineación de las partes interesadas y la ejecución de acuerdos.

Ha dirigido y participado en conversaciones comerciales con más de 10 empresas japonesas que cotizan en bolsa, y aporta 7 años de experiencia práctica en marketing digital. Basándose en estudios de mercado sobre el terreno en más de 30 países, Ayuki combina la ejecución local con una mentalidad operativa global para crear guías de expansión prácticas y repetibles.

About the team

Kazuki Mukai

Director, Japan Operations

Mirele Kamata

Director, Global Marketing

Carlos Crasto

Consultor principal

Planifiquemos su próximo movimiento: no necesita pasaporte

Reserve una prueba de ajuste de 25 minutos

Preguntas más frecuentes

P: No tenemos entidad en Japón. ¿Podemos seguir vendiendo?
P: ¿Sólo trabajan con empresas de inteligencia artificial?
P: ¿Pueden apoyar sólo el marketing o el asesoramiento?
P: ¿Cuánto trabajo hay que hacer in situ?
P: ¿Sustituyen a nuestro equipo de ventas?
P: ¿Y si nos detenemos después del piloto?

Start Japan, today.

Let’s see if we are a good fit.

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    Sede central en Japón

    Nivel 8, Tri-Seven Roppongi, Roppongi 7-7-7, Minato-ku, Tokio, 106-0032 Japón

    Ubicaciones de los equipos

    Tokyo, Japan
    Sao Paulo, Brasil

    Global Partner Locations

    Singapore;
    Jakarta, Indonesia;
    Manila, Philippines;
    Ho Chi Minh, Vietnam;
    Stockholm, Sweden;
    Iowa, Estados Unidos;
    Ciudad de México, México;
    Buenos Aires, Argentina;
    Estambul, Turquía.

    Contacte con nosotros

    Correo electrónico

    Phone Number (Japan)

    03-6629-3219